Hypothesis generation
Use the behavioural drivers and prompts to create a starting place for your investigation. How might your touchpoints be influencing behaviour?
The Toolkit
THE BEHAVIOUR CHANGE TOOLKIT
Years of education, practical applied experience and research has led Cole to this: the NeuroSpot Behaviour Change Toolkit. Distilling hundreds of behavioural science concepts, biases, heuristics and learnings into nine behavioural driver cards, the toolkit can help you determine where your opportunities are and where to best focus your energies.
The toolkit has many uses, and can be applied across any customer journey to uncover hidden friction and unlock motivation, helping you achieve continuous improvement that makes a real difference to your bottom line.
The first misconception is that it is possible to avoid influencing people's choices
Richard Thaler | Behavioural Economist
2017 Nobel Prize Winner in Economics
Use the toolkit to help:
Determine gaps in understanding
Discover what you still need to find out, and what questions you need to ask users. Ensure you ask the right questions to understand what's really driving behaviour.
Interpret insights
Gathering data is one thing; interpreting it and understanding what it means is key. Use the drivers to aid in your interpretation, identifying usable insights.
Idea generation
Use the behavioural drivers as prompts to ideate opportunities to build motivation or reduce friction. Ideally, using multiple drivers will culminate in a stronger solution.
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