The 2020 Vision Project

The 2020 Vision ProjectNew Title

About the project

COVID-19 and NZ: What does it mean for us?

COVID-19 has had a massive impact on NZ society. Lockdown. Social distancing. Essential services. These are all terms that meant little in February 2020, but were a common language a month later.

But what does this mean for the attitudes and behaviours of everyday Kiwis? Which habits have been disrupted, and which have been created? And what are the assumptions that NZ brands rely on that need to be rethought in a post-COVID world?

The 2020 Vision Project: New opportunities

The 2020 Vision Project steps in to fill this gap, by charting the stories of 30 New Zealanders over the course of Lockdown, and the re-entry into ‘normal’ society. By conducting in-depth interviews with the same group of people we will be able to unearth the changes that are fleeting from those that are more long-lasting.

For brands and organisations wishing to succeed, at a point where consumer behaviour and habits are in flux, this project can help point you in the right direction.

“We know that COVID-19 has had a huge impact on the marketplace - changes in spending, massive challenges for businesses. But there’s also great opportunities for businesses if they understand what’s changed, and what’s stayed the same"

- Cole Armstrong, NeuroSpot & co-founder of The 2020 Vision Project

Reports

Wave 1: Learnings from Lockdown

COVID-19 has had a massive impact on the world. Lockdown. Social distancing. Essential services. These things meant little in February 2020, but were common language by May. The Wave 1 report explores how life changed under Level 3 & 4, and points to some of the changes that might continue to occur. .

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Wave 2: Finding our new sense of normal

How have people responded as they leave Lockdown and re-emerge into society? Pretty good on the whole – we’ve reconnected with our loved ones and enjoyed the freedoms temporarily denied to us. But there are some uncertainties ahead. The Wave 2 report documents these as we moved into Level 1 & 2.

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Wave 3: Making the most of the situation

After 102 days enjoying the freedoms of having no community transmission of COVID-19, it returned. As we fight to get the virus under control again, New Zealanders are looking to leaders to guide us; brands to adapt with us; and a general sense of fairness. We’re also getting used to wearing masks …

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